Events – Qualified prospects drive event
Partnerships – Creating prospect pools
CRM – Customer profile building
Brand – Group brand event kit to create customer engagement
Toni, Annlouise, Andy, Rebeka, Amanda, Sarah
The programme represents a sales-led, adrenalin fuelled range of drives at the best tracks and closed roads in the country including iconic sites such as Goodwood, Millbrook, Longcross and Oulton Park.
The programme hosts over £3-million worth of luxury cars at each event, and invites over 70 prospective customers. Strong conversion to sales ratios averaging 30% and increased Group brand recognition has ensured these events remain on the calendar year after year.
Managing all elements including track sourcing and site visits, providing pro-drivers, hosts and drive-coordinators, organising catering, branding and event styling, risk assessments and all customer facing documentation.
Hot housing qualified prospects to convert to sales through an extended test drive experience.
Marketing Director, H.R. Owen