Events – showroom party
PR – Re-telling the ‘Bentley Boys’ homecoming story
Toni, Annlouise, Paul, Amanda
A convoy of vintage Bentleys drove non-stop after racing at Le Mans arriving in Berkeley Square to a rapturous reception of applause, flag waving and champagne spraying from over 100 ‘Jacks Club’ members.
The Jack Barclay showroom was styled with Art Deco touches including lighting and furniture, photos from the period, and waiters dressed in tailcoats serving canapés with a nod to the original Savoy banquet menu.
A musical fusion of DJ and trumpet player created a 1930’s atmosphere with a modern acoustic.
Recreate the Le Mans homecoming welcome of the ‘Bentley Boys’ at the Savoy Hotel from the 1930’s.
MARKETING DIRECTOR, H.R. OWEN