London Mural Festival Campaign at The Leadenhall Building – Savills
DISCIPLINE
Brand – Creating a vinyl campaign
TEAM
Annlouise & Andy
Tonic created an impactful vinyl campaign to support the wrapping of the iconic ‘trumpet’ vents at The Leadenhall Building as part of the London Mural Festival.
As part of the London Mural Festival 2020 The Leadenhall Building commissioned two world-renowned artists, DRT and Carl Cashman, to paint the iconic ‘trumpet’ vents in a display of support for the arts.
To support the commissions and raise awareness of the festival association, Tonic was invited to create a typographical campaign taking inspiration from the artwork whilst communicating welcoming messages. Vinyl transfers were displayed on the glass windbreaks and pavements.
AIM
Create a typographical campaign to support and reflect the designs created to wrap the iconic ‘trumpet’ vents for the London Mural Festival.
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Christmas at The Leadenhall Building – Savills
DISCIPLINE
Events – Devising a programme of seasonal events
Brand – Creating a snowflake design icon
Partnership – With Black Sheep Coffee
Production – Neon and festoon lighting
Styling – Theme creation and implementation
TEAM
Toni, Annlouise, Andy & Patrick
Tonic created a seasonal themed experience in the run up to Christmas to engage tenants and members of the public in activities and events underneath the Cheesegrater.
We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.
Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces. We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.
Activity was scheduled over a four week period with a launch event attracting a large number of tenants, and good attendance at weekly movie screenings and acoustic band nights for ski racing. A food market provided pop-up, alpine style food at lunch times and during event evenings.
AIM
Create an engaging seasonal programme of entertainment and events in the open event space beneath The Leadenhall Building.
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Buckler’s Park Summer Celebration
DISCIPLINE
Events – Community fete style event
Partnerships – Bringing together local businesses
Brand – Branded infrastructure
TEAM
Toni, Annlouise, Rebeka, Andy
Legal & General Homes invited the local community to a summer celebration to open the doors of four new show homes for the first time at its Buckler’s Park development.
The event brought together a collection of local businesses featuring a range of services and activities including face painting, beauty treatments, craft village, bike hire and the local estate agent.
We set up all the infrastructure including branded elements, marquees for stall holders, managing the sourcing and confirmation of all businesses and providing all event risk assessments and documentation.
AIM
Showcase the new Buckler’s Park development as part of a summer celebration that brings together a range of local community businesses and activities.
“It is always a pleasure working with you and your team and I would like to thank you for the fantastic launch event you helped us with at Buckler’s Park and subsequent launches at Cross Trees Park and Finchwood Park. Your team were instrumental in helping us through the planning process. Each team member demonstrated tremendous skill and conducted business in a professional manner. The whole Tonic team stayed one step ahead of the planning process and met each and every deadline. I was more than impressed with your team’s ability to plan and execute the event especially when dealing with numerous stakeholders. Every detail was considered and every issue was addressed efficiently and confidently. I look forward to working with you all again in the future and recommend your team to manage events of any size”
Sales and Marketing Director, Legal and General Homes
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Accouter FOUR launch reception
DISCIPLINE
Events – Launch party reception event
Partnership – Coordination
Production – Lighting
TEAM
Toni, Annlouise, Amanda, Andy
Accouter FOUR launch party reception
Accouter FOUR, Accouter Design’s fourth luxury lifestyle publication, features the Rolls-Royce Wraith Black Badge, so there was a natural synergy to host the launch party in the Rolls-Royce showroom in Mayfair.
The showroom was cleared to create a New York Gallery style event space with white plinths to showcase luxury design pieces that inspired the designs featured in the publication.
A colour palate of rose gold and soft pink touches created with lighting and florals lent a convivial feel to the space whilst a live band, canapés and champagne provided by drinks partner Perrier-Jouët, enlivened the event. Over 100 guests attended including the most admired names in property, architecture and interior design.
AIM
Showcase the Rolls-Royce Wraith Black Badge inspired design feature within a setting conducive to creating a launch event.
“Tonic coordinated a showstopper of an event for our elite clients and interior and architectural enthusiasts for our book launch, AccouterFOUR. Paying attention to every small detail, the event was Accouter Design’s biggest and most successful event yet. It was a pleasure working with the team who went above and beyond.”
Marketing Manager, Accouter Design
