Events – Consultancy & planning
Production – Screen hire & licenses
Toni
With major restrictions surrounding events over the summer, Tonic Collective pitched a drive-in event concept that delivered all the excitement of an event, whilst providing a safe environment in which to enjoy it. The drive-in events ran over two weekends in September with up to three screenings a day.
Tonic proposed and sourced an LED screen allowing for daytime as well as evening screenings. We provided advice, consultancy and layout planning. As well as the screen hire, we organised the Ofcom license and the tech for Q&A sessions. We even engaged a satellite engineer to create a pop up F1 Skybox.
AIM
Facilitate a Drive-in event programme that delivers the wow factor of a big screen with the flexibility to accommodate daytime and evening viewings.
MARKETING MANAGER, BELL CLASSICS
Events – Devising a programme of seasonal events
Brand – Creating a snowflake design icon
Partnership – With Black Sheep Coffee
Production – Neon and festoon lighting
Styling – Theme creation and implementation
Toni, Annlouise, Andy & Patrick
We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.
Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces. We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.
Activity was scheduled over a four week period with a launch event attracting a large number of tenants, and good attendance at weekly movie screenings and acoustic band nights for ski racing. A food market provided pop-up, alpine style food at lunch times and during event evenings.
AIM
Create an engaging seasonal programme of entertainment and events in the open event space beneath The Leadenhall Building.
Events – Facilitating high end luxury PR event
Production – Mood lighting & Gif booth
Styling – Event theme, look & feel
Toni, Al, Andy
With less than 2-weeks lead time, we worked with a professional stylist to create an event look and feel inspired by the contrast, diversity and rich culture of Azerbaijan, to capture the flavours, colours and vibrancy of the region whilst maintaining a minimalist, high end finish.
Soft lighting in Azerbaijani colours, rich vibrant textiles and velvet jewel coloured furnishings sat alongside back lit images of icy mountains and iconic Azerbaijani cityscapes. Lit plinths highlighted regional wines and a gif booth captured images for sharing.
AIM
Create colour, texture and interest within a blank canvas event space, bringing the vibrancy and rich heritage of Azerbaijan to life.
PR DIRECTOR, H+K STRATEGIES
PR – Press campaign management, hosting & media coverage
Events – Caravan stunt & party
Paul, Toni, Annlouise
To celebrate the Centenary of the caravan, the CCC wanted to locate a caravan in an unusual, limited-access, central London location so that TV celebrity and CCC president, Julia Bradbury could spend the night.
To gain media coverage in national press and lifestyle publications, the PR stunt needed to be both unique in its approach and generate interesting visual content. We undertook several weeks of venue research leaving no stone unturned to find the optimum location including many London roof tops and unusual spaces, before finally creating a campsite on a barge, and floating it down the Thames.
We managed all the consultations with Port of London Authority and logistics for barge dressing and press activity scheduling.
The barge moored up by Tower Bridge, providing a spectacular backdrop of iconic London landmarks. Press were hosted on board at the campsite during the day, and in the evening, there was a party attended by TV celebrities Eamonn Holmes, Jenni Falconer and Christopher Biggins as well as CCC members and industry representatives.
The coverage received was at record levels for NCCW in terms of audience reached, quality of title and AVE with stories in This is Money ‘Mail Online’, The Mirror, The Express, Hello and Evening Standard to name a few.
AIM
Drive awareness and media coverage for the centenary year of the caravan ahead of NCCW.
Head of Communications and External Relations, The Camping and Caravanning Club
Events – Facilitating fashion show event
Partnerships – Negotiating event space and drinks sponsor, as well as supporting Malaysian catering sponsor in UK
Production – Runway lighting and fashion show audio
Toni & Annlouise, Patrick
The event launched 8 female international designers and was created to empower women in fashion.
We supported the event with venue finding and partner negotiations with Aston Martin Park Lane and a drinks sponsorship package with Perrier-Jouët, managing all audio-visual production for the runway show, securing a celebrity female DJ and transforming the space into one of London Fashion Week’s more exclusive and unusual venues.
We provided catering support to Nisa Bakri, a Malaysian celebrity chef launching in the UK and sponsoring the event, as well as sourcing a last-minute venue for the VIP after show party at Tape London.
AIM
Secure an exclusive, automotive themed venue in central London to host a runway show for London Fashion Week.
Events – Community fete style event
Partnerships – Bringing together local businesses
Brand – Branded infrastructure
Toni, Annlouise, Rebeka, Andy
The event brought together a collection of local businesses featuring a range of services and activities including face painting, beauty treatments, craft village, bike hire and the local estate agent.
We set up all the infrastructure including branded elements, marquees for stall holders, managing the sourcing and confirmation of all businesses and providing all event risk assessments and documentation.
AIM
Showcase the new Buckler’s Park development as part of a summer celebration that brings together a range of local community businesses and activities.
Sales and Marketing Director, Legal and General Homes
Events – Launch party reception event
Partnership – Coordination
Production – Lighting
Toni, Annlouise, Amanda, Andy
Accouter FOUR, Accouter Design’s fourth luxury lifestyle publication, features the Rolls-Royce Wraith Black Badge, so there was a natural synergy to host the launch party in the Rolls-Royce showroom in Mayfair.
The showroom was cleared to create a New York Gallery style event space with white plinths to showcase luxury design pieces that inspired the designs featured in the publication.
A colour palate of rose gold and soft pink touches created with lighting and florals lent a convivial feel to the space whilst a live band, canapés and champagne provided by drinks partner Perrier-Jouët, enlivened the event. Over 100 guests attended including the most admired names in property, architecture and interior design.
AIM
Showcase the Rolls-Royce Wraith Black Badge inspired design feature within a setting conducive to creating a launch event.
Marketing Manager, Accouter Design
Events – Customer convoy drive event
Events – New car launch event
PR – Content creation
Toni, Annlouise, Paul, Andy, Amanda
70 customer and manufacturer supplied cars descended on London as we closed a Westminster road to accommodate this private gathering before driving in convoy to Hedsor House for a garden party.
The following night saw the launch of the Ferrari 812 superfast at the showroom, with over 150 customers present.
AIM
To organise a Londoncentric convoy drive for the Ferrari 70th anniversary as part of a global brand activation.
Ferrari Marketing Manager, H. R. Owen
Events – Garden party event at stately home
PR – Content creation
Toni, Annlouise, Paul, Andy
Coordinating furniture hire, floral and photographic displays, catering and hostesses to create a fitting celebration to welcome the drivers on the convoy. Iconic Ferrari models were parked in front of the building to create PR-able photographic content.
AIM
Identify and secure an iconic destination to host a convoy drive out from London.
Ferrari Marketing Manager, H. R. Owen
Events – Automotive exhibition
CRM – Prospecting with data capture
Brand – Multi-marque stand design
Toni, Annlouise, Andy, Rebeka, Amanda, Sarah
Negotiating stand contract and branding at The London Motor Show, including complimentary tickets and VIP customer invitations.
Creating stand concept including layout, design, branding and build management along with staffing and hospitality management.
Combining bold design and functional hospitality space, the stand had a multi-marque approach unified under a strong H.R. Owen group brand – resulting in it being called the stand of the show.
AIM
Dominate the luxury pavilion at The London Motor Show with an impactful presence that units the different luxury marques under the H.R. Owen Group brand.
Marketing Director, H.R. Owen
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