Christmas at The Leadenhall Building – Savills

DISCIPLINE

Events – Devising a programme of seasonal events
Brand – Creating a snowflake design icon
Partnership – With Black Sheep Coffee
Production – Neon and festoon lighting
Styling – Theme creation and implementation

TEAM

Toni, Annlouise, Andy & Patrick

Tonic created a seasonal themed experience in the run up to Christmas to engage tenants and members of the public in activities and events underneath the Cheesegrater.

We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.

Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces.  We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.

Activity was scheduled over a four week period with a launch event attracting a large number of tenants, and good attendance at weekly movie screenings and acoustic band nights for ski racing.  A food market provided pop-up, alpine style food at lunch times and during event evenings.

AIM

Create an engaging seasonal programme of entertainment and events in the open event space beneath The Leadenhall Building.

“There are many reasons we’ve loved working with Toni and her team. Most importantly we get consistently glowing feedback from customers who attend Tonic organised projects”

MARKETING MANAGER – FERRARI LONDON

Azerbaijan Tourism Board – Sanderson Hotel Event

DISCIPLINE

Events – Facilitating high end luxury PR event
Production – Mood lighting & Gif booth
Styling – Event theme, look & feel

TEAM

Toni, Al, Andy

Tonic was invited to turn around a last minute, high end, luxury event for press and influencers hosted by the Azerbaijan Tourism Board; a client of Hill + Knowlton Strategies.

With less than 2-weeks lead time, we worked with a professional stylist to create an event look and feel inspired by the contrast, diversity and rich culture of Azerbaijan, to capture the flavours, colours and vibrancy of the region whilst maintaining a minimalist, high end finish.

Soft lighting in Azerbaijani colours, rich vibrant textiles and velvet jewel coloured furnishings sat alongside back lit images of icy mountains and iconic Azerbaijani cityscapes. Lit plinths highlighted regional wines and a gif booth captured images for sharing.

AIM

Create colour, texture and interest within a blank canvas event space, bringing the vibrancy and rich heritage of Azerbaijan to life.

“You are wonder women!  The event was amazing.  Thanks!”

PR DIRECTOR, H+K STRATEGIES

National Camping and Caravanning Week (NCCW) PR Stunt

DISCIPLINE

PR – Press campaign management, hosting & media coverage
Events – Caravan stunt & party

TEAM

Paul, Toni, Annlouise

Caravan stunt & party

To celebrate the Centenary of the caravan, the CCC wanted to locate a caravan in an unusual, limited-access, central London location so that TV celebrity and CCC president, Julia Bradbury could spend the night.

To gain media coverage in national press and lifestyle publications, the PR stunt needed to be both unique in its approach and generate interesting visual content. We undertook several weeks of venue research leaving no stone unturned to find the optimum location including many London roof tops and unusual spaces, before finally creating a campsite on a barge, and floating it down the Thames.
We managed all the consultations with Port of London Authority and logistics for barge dressing and press activity scheduling.

The barge moored up by Tower Bridge, providing a spectacular backdrop of iconic London landmarks. Press were hosted on board at the campsite during the day, and in the evening, there was a party attended by TV celebrities Eamonn Holmes, Jenni Falconer and Christopher Biggins as well as CCC members and industry representatives.

The coverage received was at record levels for NCCW in terms of audience reached, quality of title and AVE with stories in This is Money ‘Mail Online’, The Mirror, The Express, Hello and Evening Standard to name a few.

AIM

Drive awareness and media coverage for the centenary year of the caravan ahead of NCCW.

“We worked with the Tonic team for National Camping and Caravanning Week, which is a major awareness campaign and calendar event for the Club. And it was one of our most successful yet. Paul, John and the Tonic team were great to work with, had a close eye on the detail and, importantly, had results and analytics always in mind. There was also a can-do approach, a sense of urgency when required and a determination to see the job through.”

Head of Communications and External Relations, The Camping and Caravanning Club

herRUNWAY London Fashion Week SS19

DISCIPLINE

Events – Facilitating fashion show event
Partnerships – Negotiating event space and drinks sponsor, as well as supporting Malaysian catering sponsor in UK
Production – Runway lighting and fashion show audio

TEAM

Toni & Annlouise, Patrick

Tonic was delighted to be part of the herRUNWAY London Fashion Week SS19 event which is owned and managed by SheBuildsBrands.

The event launched 8 female international designers and was created to empower women in fashion.

We supported the event with venue finding and partner negotiations with Aston Martin Park Lane and a drinks sponsorship package with Perrier-Jouët, managing all audio-visual production for the runway show, securing a celebrity female DJ and transforming the space into one of London Fashion Week’s more exclusive and unusual venues.

We provided catering support to Nisa Bakri, a Malaysian celebrity chef launching in the UK and sponsoring the event, as well as sourcing a last-minute venue for the VIP after show party at Tape London.

AIM

Secure an exclusive, automotive themed venue in central London to host a runway show for London Fashion Week.

“There are many reasons we’ve loved working with Toni and her team. Most importantly we get consistently glowing feedback from customers who attend Tonic organised projects”

MARKETING MANAGER – FERRARI LONDON

Buckler’s Park Summer Celebration

DISCIPLINE

Events – Community fete style event
Partnerships – Bringing together local businesses
Brand – Branded infrastructure

TEAM

Toni, Annlouise, Rebeka, Andy

Legal & General Homes invited the local community to a summer celebration to open the doors of four new show homes for the first time at its Buckler’s Park development.

The event brought together a collection of local businesses featuring a range of services and activities including face painting, beauty treatments, craft village, bike hire and the local estate agent.

We set up all the infrastructure including branded elements, marquees for stall holders, managing the sourcing and confirmation of all businesses and providing all event risk assessments and documentation.

AIM

Showcase the new Buckler’s Park development as part of a summer celebration that brings together a range of local community businesses and activities.

“It is always a pleasure working with you and your team and I would like to thank you for the fantastic launch event you helped us with at Buckler’s Park and subsequent launches at Cross Trees Park and Finchwood Park. Your team were instrumental in helping us through the planning process. Each team member demonstrated tremendous skill and conducted business in a professional manner. The whole Tonic team stayed one step ahead of the planning process and met each and every deadline. I was more than impressed with your team’s ability to plan and execute the event especially when dealing with numerous stakeholders. Every detail was considered and every issue was addressed efficiently and confidently. I look forward to working with you all again in the future and recommend your team to manage events of any size”

Sales and Marketing Director, Legal and General Homes

Accouter FOUR launch reception

DISCIPLINE

Events – Launch party reception event
Partnership – Coordination
Production – Lighting

TEAM

Toni, Annlouise, Amanda, Andy

Accouter FOUR launch party reception

Accouter FOUR, Accouter Design’s fourth luxury lifestyle publication, features the Rolls-Royce Wraith Black Badge, so there was a natural synergy to host the launch party in the Rolls-Royce showroom in Mayfair.

The showroom was cleared to create a New York Gallery style event space with white plinths to showcase luxury design pieces that inspired the designs featured in the publication.

A colour palate of rose gold and soft pink touches created with lighting and florals lent a convivial feel to the space whilst a live band, canapés and champagne provided by drinks partner Perrier-Jouët, enlivened the event. Over 100 guests attended including the most admired names in property, architecture and interior design.

AIM

Showcase the Rolls-Royce Wraith Black Badge inspired design feature within a setting conducive to creating a launch event.

“Tonic coordinated a showstopper of an event for our elite clients and interior and architectural enthusiasts for our book launch, AccouterFOUR. Paying attention to every small detail, the event was Accouter Design’s biggest and most successful event yet. It was a pleasure working with the team who went above and beyond.”

Marketing Manager, Accouter Design

70th Anniversary Celebrations – London Convoy Drive

DISCIPLINE

Events – Customer convoy drive event
Events – New car launch event
PR – Content creation

TEAM

Toni, Annlouise, Paul, Andy, Amanda

A celebration worthy of one of the world’s most iconic brands.

70 customer and manufacturer supplied cars descended on London as we closed a Westminster road to accommodate this private gathering before driving in convoy to Hedsor House for a garden party.

The following night saw the launch of the Ferrari 812 superfast at the showroom, with over 150 customers present.

AIM

To organise a Londoncentric convoy drive for the Ferrari 70th anniversary as part of a global brand activation.

“There are many reasons we’ve loved working with Toni and her team. Most importantly we get consistently glowing feedback from customers who attend Tonic organised projects. Also, and crucially for the bottom line, campaigns with Tonic always return fantastic results in sales and build on our reputation for being the best in the business at what we do. In the year we were awarded Global Dealer of the year, Tonic Collective devised and executed a campaign of 70th anniversary events including closing a road in central London to great acclaim. They ‘get’ our business needs, they ‘get’ our brand and they always go above and beyond. They are a true extension of our team and I can’t recommend them highly enough.”

Ferrari Marketing Manager, H. R. Owen

70th Anniversary Celebrations – Hedsor House

DISCIPLINE

Events – Garden party event at stately home
PR – Content creation

TEAM

Toni, Annlouise, Paul, Andy

Creating a garden party event at Hedsor House, the destination of the Ferrari 70th Anniversary London drive out.

Coordinating furniture hire, floral and photographic displays, catering and hostesses to create a fitting celebration to welcome the drivers on the convoy. Iconic Ferrari models were parked in front of the building to create PR-able photographic content.

AIM

Identify and secure an iconic destination to host a convoy drive out from London.

“There are many reasons we’ve loved working with Toni and her team. Most importantly we get consistently glowing feedback from customers who attend Tonic organised projects. Also, and crucially for the bottom line, campaigns with Tonic always return fantastic results in sales and build on our reputation for being the best in the business at what we do. In the year we were awarded Global Dealer of the year, Tonic Collective devised and executed a campaign of 70th anniversary events including closing a road in central London to great acclaim. They ‘get’ our business needs, they ‘get’ our brand and they always go above and beyond. They are a true extension of our team and I can’t recommend them highly enough.”

Ferrari Marketing Manager, H. R. Owen

The London Motor Show

DISCIPLINE

Events – Automotive exhibition
CRM – Prospecting with data capture
Brand – Multi-marque stand design

TEAM

Toni, Annlouise, Andy, Rebeka, Amanda, Sarah

When The London Motor Show returned to the city, H.R. Owen wanted to have a dominant presence in the luxury pavilion, being the biggest dealership of luxury cars in London.

Negotiating stand contract and branding at The London Motor Show, including complimentary tickets and VIP customer invitations.

Creating stand concept including layout, design, branding and build management along with staffing and hospitality management.

Combining bold design and functional hospitality space, the stand had a multi-marque approach unified under a strong H.R. Owen group brand – resulting in it being called the stand of the show.

AIM

Dominate the luxury pavilion at The London Motor Show with an impactful presence that units the different luxury marques under the H.R. Owen Group brand.

Toni masterminded events and brand partnerships at H.R. Owen between 2010 to 2018 and produced exceptional experiential campaigns and brand activity for some of the world’s leading luxury automotive brands. Tonic Collective worked across a wide range of specialisms including our group brand development, branded materials, logistics and executed high profile events delivering a quantifiable return on investment. Tonic Collective come highly recommended.

Marketing Director, H.R. Owen

‘Jacks Club’ – Le Mans Heroes Welcome

DISCIPLINE

Events – showroom party
PR – Re-telling the ‘Bentley Boys’ homecoming story

TEAM

Toni, Annlouise, Paul, Amanda

The pinnacle of the ‘Jacks Club’ quarterly private members events for London Bentley customers, was a recreation of a 1930’s homecoming Heroes Welcome.

A convoy of vintage Bentleys drove non-stop after racing at Le Mans arriving in Berkeley Square to a rapturous reception of applause, flag waving and champagne spraying from over 100 ‘Jacks Club’ members.

The Jack Barclay showroom was styled with Art Deco touches including lighting and furniture, photos from the period, and waiters dressed in tailcoats serving canapés with a nod to the original Savoy banquet menu.

A musical fusion of DJ and trumpet player created a 1930’s atmosphere with a modern acoustic.

AIM

Recreate the Le Mans homecoming welcome of the ‘Bentley Boys’ at the Savoy Hotel from the 1930’s.

“Toni masterminded events and brand partnerships at H.R. Owen between 2010 to 2018 and produced exceptional experiential campaigns and brand activity for some of the world’s leading luxury automotive brands. Tonic Collective worked across a wide range of specialisms including our group brand development, branded materials, logistics and executed high profile events delivering a quantifiable return on investment. Tonic Collective come highly recommended.”

MARKETING DIRECTOR, H.R. OWEN

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