Christmas at The Leadenhall Building – Savills
DISCIPLINE
Events – Devising a programme of seasonal events
Brand – Creating a snowflake design icon
Partnership – With Black Sheep Coffee
Production – Neon and festoon lighting
Styling – Theme creation and implementation
TEAM
Toni, Annlouise, Andy & Patrick
Tonic created a seasonal themed experience in the run up to Christmas to engage tenants and members of the public in activities and events underneath the Cheesegrater.
We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.
Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces. We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.
Activity was scheduled over a four week period with a launch event attracting a large number of tenants, and good attendance at weekly movie screenings and acoustic band nights for ski racing. A food market provided pop-up, alpine style food at lunch times and during event evenings.
AIM
Create an engaging seasonal programme of entertainment and events in the open event space beneath The Leadenhall Building.
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New model launches: LFT-C, Knobbly Concept and Knobbly Recreation
DISCIPLINE
PR
Partnerships – Link up with Windrush Car Storage
TEAM
Paul
3 new model launches by the Lister Motor Company.
The LFT-C: 666BHP, Supercharged V8 Supercar. The Knobbly Concept: A new supercar design for the future. The Knobbly Continuation. A relaunch of a popular racing car of the 50s.
Via a mix of effective client communications, authoritative press releases and agreed exclusive content Tonic achieved coverage from around the world both in digital and print form, stretching to thousands of pieces of coverage.
All major titles engaged, from the likes of Top Gear and EVO to hard to reach lifestyle press such as Elite Traveller, Luxury London and Boat International.
AIM
Engage with media from around the world to gain coverage and exposure for each new model.
“There are many reasons we’ve loved working with Toni and her team. Most importantly we get consistently glowing feedback from customers who attend Tonic organised projects”
MARKETING MANAGER – FERRARI LONDON
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herRUNWAY London Fashion Week SS19
DISCIPLINE
Events – Facilitating fashion show event
Partnerships – Negotiating event space and drinks sponsor, as well as supporting Malaysian catering sponsor in UK
Production – Runway lighting and fashion show audio
TEAM
Toni & Annlouise, Patrick
Tonic was delighted to be part of the herRUNWAY London Fashion Week SS19 event which is owned and managed by SheBuildsBrands.
The event launched 8 female international designers and was created to empower women in fashion.
We supported the event with venue finding and partner negotiations with Aston Martin Park Lane and a drinks sponsorship package with Perrier-Jouët, managing all audio-visual production for the runway show, securing a celebrity female DJ and transforming the space into one of London Fashion Week’s more exclusive and unusual venues.
We provided catering support to Nisa Bakri, a Malaysian celebrity chef launching in the UK and sponsoring the event, as well as sourcing a last-minute venue for the VIP after show party at Tape London.
AIM
Secure an exclusive, automotive themed venue in central London to host a runway show for London Fashion Week.
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Buckler’s Park Summer Celebration
DISCIPLINE
Events – Community fete style event
Partnerships – Bringing together local businesses
Brand – Branded infrastructure
TEAM
Toni, Annlouise, Rebeka, Andy
Legal & General Homes invited the local community to a summer celebration to open the doors of four new show homes for the first time at its Buckler’s Park development.
The event brought together a collection of local businesses featuring a range of services and activities including face painting, beauty treatments, craft village, bike hire and the local estate agent.
We set up all the infrastructure including branded elements, marquees for stall holders, managing the sourcing and confirmation of all businesses and providing all event risk assessments and documentation.
AIM
Showcase the new Buckler’s Park development as part of a summer celebration that brings together a range of local community businesses and activities.
“It is always a pleasure working with you and your team and I would like to thank you for the fantastic launch event you helped us with at Buckler’s Park and subsequent launches at Cross Trees Park and Finchwood Park. Your team were instrumental in helping us through the planning process. Each team member demonstrated tremendous skill and conducted business in a professional manner. The whole Tonic team stayed one step ahead of the planning process and met each and every deadline. I was more than impressed with your team’s ability to plan and execute the event especially when dealing with numerous stakeholders. Every detail was considered and every issue was addressed efficiently and confidently. I look forward to working with you all again in the future and recommend your team to manage events of any size”
Sales and Marketing Director, Legal and General Homes
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Accouter FOUR launch reception
DISCIPLINE
Events – Launch party reception event
Partnership – Coordination
Production – Lighting
TEAM
Toni, Annlouise, Amanda, Andy
Accouter FOUR launch party reception
Accouter FOUR, Accouter Design’s fourth luxury lifestyle publication, features the Rolls-Royce Wraith Black Badge, so there was a natural synergy to host the launch party in the Rolls-Royce showroom in Mayfair.
The showroom was cleared to create a New York Gallery style event space with white plinths to showcase luxury design pieces that inspired the designs featured in the publication.
A colour palate of rose gold and soft pink touches created with lighting and florals lent a convivial feel to the space whilst a live band, canapés and champagne provided by drinks partner Perrier-Jouët, enlivened the event. Over 100 guests attended including the most admired names in property, architecture and interior design.
AIM
Showcase the Rolls-Royce Wraith Black Badge inspired design feature within a setting conducive to creating a launch event.
“Tonic coordinated a showstopper of an event for our elite clients and interior and architectural enthusiasts for our book launch, AccouterFOUR. Paying attention to every small detail, the event was Accouter Design’s biggest and most successful event yet. It was a pleasure working with the team who went above and beyond.”
Marketing Manager, Accouter Design
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Rolls-Royce Phantom Launch
DISCIPLINE
Events – Customer launch event
Partnerships – Multi partnership involvement
Production – Audio visual display
TEAM
Toni, Annlouise, Andy
Managing the London launch of the Rolls-Royce Phantom VIII at the showroom in Berkeley Square.
The showroom was completely transformed with all furniture removed to create a blank canvas space.
We showcased the new Phantom within a choreographed sound and light installation as well as brining together iconic partners to create displays in branded cases including Jimmy Choo, Love or Nothing Baby handbags and Garrard jewellery.
Hakkasan provided canapés as part of an exclusive partnership which was complimented by champagne partner, Perrier-Jouët.
A DJ and saxophonist duo helped to create a laid back, but stylish, aesthetic to the event.
AIM
‘Because the world needs icons’ the Phantom VIII launch event was supported by other iconic brand partners.
“Tonic really ‘get’ luxury and are a joy to work with. They make showroom events a breeze. The impact on the business is minimised and they always exceed expectations.”
Rolls-Royce Motor Cars Marketing Manager, H.R. Owen
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Bugatti London Showroom Launch featuring the New Bugatti Chiron
DISCIPLINE
Events – Showroom and car launch event
PR – Press hosting event
Partnerships – Hospitality dining partner – The Connaught
Production – Showroom lighting & audio enhancement
TEAM
Toni, Annlouise, Andy, Paul
Managing a 1-day series of exclusive launch events at the Bugatti London showroom.
This comprised of a daytime showroom launch press event, scheduled customer viewings of the Bugatti Chiron and an evening reception.
The reception concluded with a customer and manufacturer private dining experience at The Connaught.
Each event had a different audience and objective which required the coordination of different menus, layouts and infrastructure changes which were flawlessly executed throughout the day.
AIM
Launch the new Bugatti Chiron in the first and only official showroom in the UK creating a 1-day series of relaxed press and customer events that provide polished, exemplary service.
“What an event, fantastic turn out of press.
We are delighted”
PR Manager, Bugatti UK
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‘Jacks Club’ – Le Mans Heroes Welcome
DISCIPLINE
Events – showroom party
PR – Re-telling the ‘Bentley Boys’ homecoming story
TEAM
Toni, Annlouise, Paul, Amanda
The pinnacle of the ‘Jacks Club’ quarterly private members events for London Bentley customers, was a recreation of a 1930’s homecoming Heroes Welcome.
A convoy of vintage Bentleys drove non-stop after racing at Le Mans arriving in Berkeley Square to a rapturous reception of applause, flag waving and champagne spraying from over 100 ‘Jacks Club’ members.
The Jack Barclay showroom was styled with Art Deco touches including lighting and furniture, photos from the period, and waiters dressed in tailcoats serving canapés with a nod to the original Savoy banquet menu.
A musical fusion of DJ and trumpet player created a 1930’s atmosphere with a modern acoustic.
AIM
Recreate the Le Mans homecoming welcome of the ‘Bentley Boys’ at the Savoy Hotel from the 1930’s.
“Toni masterminded events and brand partnerships at H.R. Owen between 2010 to 2018 and produced exceptional experiential campaigns and brand activity for some of the world’s leading luxury automotive brands. Tonic Collective worked across a wide range of specialisms including our group brand development, branded materials, logistics and executed high profile events delivering a quantifiable return on investment. Tonic Collective come highly recommended.”
MARKETING DIRECTOR, H.R. OWEN
