Events – Devising a programme of seasonal events
Brand – Creating a snowflake design icon
Partnership – With Black Sheep Coffee
Production – Neon and festoon lighting
Styling – Theme creation and implementation
Toni, Annlouise, Andy & Patrick
We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.
Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces. We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.
Activity was scheduled over a four week period with a launch event attracting a large number of tenants, and good attendance at weekly movie screenings and acoustic band nights for ski racing. A food market provided pop-up, alpine style food at lunch times and during event evenings.
Create an engaging seasonal programme of entertainment and events in the open event space beneath The Leadenhall Building.
MARKETING MANAGER – FERRARI LONDON
Partnerships – Link up with Windrush Car Storage
The LFT-C: 666BHP, Supercharged V8 Supercar. The Knobbly Concept: A new supercar design for the future. The Knobbly Continuation. A relaunch of a popular racing car of the 50s.
Via a mix of effective client communications, authoritative press releases and agreed exclusive content Tonic achieved coverage from around the world both in digital and print form, stretching to thousands of pieces of coverage.
All major titles engaged, from the likes of Top Gear and EVO to hard to reach lifestyle press such as Elite Traveller, Luxury London and Boat International.
Engage with media from around the world to gain coverage and exposure for each new model.
MARKETING MANAGER – FERRARI LONDON
Events – Facilitating fashion show event
Partnerships – Negotiating event space and drinks sponsor, as well as supporting Malaysian catering sponsor in UK
Production – Runway lighting and fashion show audio
Toni & Annlouise, Patrick
The event launched 8 female international designers and was created to empower women in fashion.
We supported the event with venue finding and partner negotiations with Aston Martin Park Lane and a drinks sponsorship package with Perrier-Jouët, managing all audio-visual production for the runway show, securing a celebrity female DJ and transforming the space into one of London Fashion Week’s more exclusive and unusual venues.
We provided catering support to Nisa Bakri, a Malaysian celebrity chef launching in the UK and sponsoring the event, as well as sourcing a last-minute venue for the VIP after show party at Tape London.
Secure an exclusive, automotive themed venue in central London to host a runway show for London Fashion Week.
MARKETING MANAGER – FERRARI LONDON
Events – Community fete style event
Partnerships – Bringing together local businesses
Brand – Branded infrastructure
Toni, Annlouise, Rebeka, Andy
The event brought together a collection of local businesses featuring a range of services and activities including face painting, beauty treatments, craft village, bike hire and the local estate agent.
We set up all the infrastructure including branded elements, marquees for stall holders, managing the sourcing and confirmation of all businesses and providing all event risk assessments and documentation.
Showcase the new Buckler’s Park development as part of a summer celebration that brings together a range of local community businesses and activities.
Sales and Marketing Director, Legal and General Homes
Events – Launch party reception event
Partnership – Coordination
Production – Lighting
Toni, Annlouise, Amanda, Andy
Accouter FOUR, Accouter Design’s fourth luxury lifestyle publication, features the Rolls-Royce Wraith Black Badge, so there was a natural synergy to host the launch party in the Rolls-Royce showroom in Mayfair.
The showroom was cleared to create a New York Gallery style event space with white plinths to showcase luxury design pieces that inspired the designs featured in the publication.
A colour palate of rose gold and soft pink touches created with lighting and florals lent a convivial feel to the space whilst a live band, canapés and champagne provided by drinks partner Perrier-Jouët, enlivened the event. Over 100 guests attended including the most admired names in property, architecture and interior design.
Showcase the Rolls-Royce Wraith Black Badge inspired design feature within a setting conducive to creating a launch event.
Marketing Manager, Accouter Design
Events – Customer launch event
Partnerships – Multi partnership involvement
Production – Audio visual display
Toni, Annlouise, Andy
The showroom was completely transformed with all furniture removed to create a blank canvas space.
We showcased the new Phantom within a choreographed sound and light installation as well as brining together iconic partners to create displays in branded cases including Jimmy Choo, Love or Nothing Baby handbags and Garrard jewellery.
Hakkasan provided canapés as part of an exclusive partnership which was complimented by champagne partner, Perrier-Jouët.
A DJ and saxophonist duo helped to create a laid back, but stylish, aesthetic to the event.
‘Because the world needs icons’ the Phantom VIII launch event was supported by other iconic brand partners.
Rolls-Royce Motor Cars Marketing Manager, H.R. Owen
Events – Showroom and car launch event
PR – Press hosting event
Partnerships – Hospitality dining partner – The Connaught
Production – Showroom lighting & audio enhancement
Toni, Annlouise, Andy, Paul
This comprised of a daytime showroom launch press event, scheduled customer viewings of the Bugatti Chiron and an evening reception.
The reception concluded with a customer and manufacturer private dining experience at The Connaught.
Each event had a different audience and objective which required the coordination of different menus, layouts and infrastructure changes which were flawlessly executed throughout the day.
Launch the new Bugatti Chiron in the first and only official showroom in the UK creating a 1-day series of relaxed press and customer events that provide polished, exemplary service.
PR Manager, Bugatti UK
Events – showroom party
PR – Re-telling the ‘Bentley Boys’ homecoming story
Toni, Annlouise, Paul, Amanda
A convoy of vintage Bentleys drove non-stop after racing at Le Mans arriving in Berkeley Square to a rapturous reception of applause, flag waving and champagne spraying from over 100 ‘Jacks Club’ members.
The Jack Barclay showroom was styled with Art Deco touches including lighting and furniture, photos from the period, and waiters dressed in tailcoats serving canapés with a nod to the original Savoy banquet menu.
A musical fusion of DJ and trumpet player created a 1930’s atmosphere with a modern acoustic.
Recreate the Le Mans homecoming welcome of the ‘Bentley Boys’ at the Savoy Hotel from the 1930’s.
MARKETING DIRECTOR, H.R. OWEN