With major restrictions surrounding events over the summer, Tonic Collective pitched a drive-in event concept that delivered all the excitement of an event, whilst providing a safe environment in which to enjoy it. The drive-in events ran over two weekends in September with up to three screenings a day.

We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.

Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces.  We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.

With less than 2-weeks lead time, we worked with a professional stylist to create an event look and feel inspired by the contrast, diversity and rich culture of Azerbaijan, to capture the flavours, colours and vibrancy of the region whilst maintaining a minimalist, high end finish.

The event launched 8 female international designers and was created to empower women in fashion.

We supported the event with venue finding and partner negotiations with Aston Martin Park Lane and a drinks sponsorship package with Perrier-Jouët, managing all audio-visual production for the runway show, securing a celebrity female DJ and transforming the space into one of London Fashion Week’s more exclusive and unusual venues.

We provided catering support to Nisa Bakri, a Malaysian celebrity chef launching in the UK and sponsoring the event, as well as sourcing a last-minute venue for the VIP after show party at Tape London.

The showroom was completely transformed with all furniture removed to create a blank canvas space.

We showcased the new Phantom within a choreographed sound and light installation as well as brining together iconic partners to create displays in branded cases including Jimmy Choo, Love or Nothing Baby handbags and Garrard jewellery.

Hakkasan provided canapés as part of an exclusive partnership which was complimented by champagne partner, Perrier-Jouët.

A DJ and saxophonist duo helped to create a laid back, but stylish, aesthetic to the event.

We transformed the showroom into a white Christmas wonderland with reindeers on the windows, snowflake swirling lights, Christmas outfits for hostesses and waiters, snow-covered decorations and a Photo Grotto creating magazine style photo shoots with festive props.

Verve Clicquot provided the bar as part of a partnership arrangement as well as some branded collateral and a table football game. There were also festive hot canapés, a DJ, close up magician and of course a host of Ferraris to add to the Christmas wish list.