Events – Consultancy & planning
Production – Screen hire & licenses
With major restrictions surrounding events over the summer, Tonic Collective pitched a drive-in event concept that delivered all the excitement of an event, whilst providing a safe environment in which to enjoy it. The drive-in events ran over two weekends in September with up to three screenings a day.
Tonic proposed and sourced an LED screen allowing for daytime as well as evening screenings. We provided advice, consultancy and layout planning. As well as the screen hire, we organised the Ofcom license and the tech for Q&A sessions. We even engaged a satellite engineer to create a pop up F1 Skybox.
Facilitate a Drive-in event programme that delivers the wow factor of a big screen with the flexibility to accommodate daytime and evening viewings.
MARKETING MANAGER, BELL CLASSICS
Events – Devising a programme of seasonal events
Brand – Creating a snowflake design icon
Partnership – With Black Sheep Coffee
Production – Neon and festoon lighting
Styling – Theme creation and implementation
Toni, Annlouise, Andy & Patrick
We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.
Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces. We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.
Activity was scheduled over a four week period with a launch event attracting a large number of tenants, and good attendance at weekly movie screenings and acoustic band nights for ski racing. A food market provided pop-up, alpine style food at lunch times and during event evenings.
Create an engaging seasonal programme of entertainment and events in the open event space beneath The Leadenhall Building.
MARKETING MANAGER – FERRARI LONDON
Events – Facilitating high end luxury PR event
Production – Mood lighting & Gif booth
Styling – Event theme, look & feel
Toni, Al, Andy
With less than 2-weeks lead time, we worked with a professional stylist to create an event look and feel inspired by the contrast, diversity and rich culture of Azerbaijan, to capture the flavours, colours and vibrancy of the region whilst maintaining a minimalist, high end finish.
Soft lighting in Azerbaijani colours, rich vibrant textiles and velvet jewel coloured furnishings sat alongside back lit images of icy mountains and iconic Azerbaijani cityscapes. Lit plinths highlighted regional wines and a gif booth captured images for sharing.
Create colour, texture and interest within a blank canvas event space, bringing the vibrancy and rich heritage of Azerbaijan to life.
PR DIRECTOR, H+K STRATEGIES
Events – Facilitating fashion show event
Partnerships – Negotiating event space and drinks sponsor, as well as supporting Malaysian catering sponsor in UK
Production – Runway lighting and fashion show audio
Toni & Annlouise, Patrick
The event launched 8 female international designers and was created to empower women in fashion.
We supported the event with venue finding and partner negotiations with Aston Martin Park Lane and a drinks sponsorship package with Perrier-Jouët, managing all audio-visual production for the runway show, securing a celebrity female DJ and transforming the space into one of London Fashion Week’s more exclusive and unusual venues.
We provided catering support to Nisa Bakri, a Malaysian celebrity chef launching in the UK and sponsoring the event, as well as sourcing a last-minute venue for the VIP after show party at Tape London.
Secure an exclusive, automotive themed venue in central London to host a runway show for London Fashion Week.
MARKETING MANAGER – FERRARI LONDON
Events – Customer launch event
Partnerships – Multi partnership involvement
Production – Audio visual display
Toni, Annlouise, Andy
The showroom was completely transformed with all furniture removed to create a blank canvas space.
We showcased the new Phantom within a choreographed sound and light installation as well as brining together iconic partners to create displays in branded cases including Jimmy Choo, Love or Nothing Baby handbags and Garrard jewellery.
Hakkasan provided canapés as part of an exclusive partnership which was complimented by champagne partner, Perrier-Jouët.
A DJ and saxophonist duo helped to create a laid back, but stylish, aesthetic to the event.
‘Because the world needs icons’ the Phantom VIII launch event was supported by other iconic brand partners.
Rolls-Royce Motor Cars Marketing Manager, H.R. Owen
Events – Customer event
Partnerships – Coordination with brand partners
Production – Audio visual
Toni & Annlouise, Andy
We transformed the showroom into a white Christmas wonderland with reindeers on the windows, snowflake swirling lights, Christmas outfits for hostesses and waiters, snow-covered decorations and a Photo Grotto creating magazine style photo shoots with festive props.
Verve Clicquot provided the bar as part of a partnership arrangement as well as some branded collateral and a table football game. There were also festive hot canapés, a DJ, close up magician and of course a host of Ferraris to add to the Christmas wish list.
Create a non-sales focused ‘relationship building’ event to deliver the best sales results, while providing a relaxed environment to engage customers.
Ferrari Marketing Manager, H.R. Owen
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