Events – Customer launch event
Partnerships – Multi partnership involvement
Production – Audio visual display
Toni, Annlouise, Andy
The showroom was completely transformed with all furniture removed to create a blank canvas space.
We showcased the new Phantom within a choreographed sound and light installation as well as brining together iconic partners to create displays in branded cases including Jimmy Choo, Love or Nothing Baby handbags and Garrard jewellery.
Hakkasan provided canapés as part of an exclusive partnership which was complimented by champagne partner, Perrier-Jouët.
A DJ and saxophonist duo helped to create a laid back, but stylish, aesthetic to the event.
‘Because the world needs icons’ the Phantom VIII launch event was supported by other iconic brand partners.
Rolls-Royce Motor Cars Marketing Manager, H.R. Owen
Events – Qualified prospects drive event
Partnerships – Creating prospect pools
CRM – Customer profile building
Brand – Group brand event kit to create customer engagement
Toni, Annlouise, Andy, Rebeka, Amanda, Sarah
The programme represents a sales-led, adrenalin fuelled range of drives at the best tracks and closed roads in the country including iconic sites such as Goodwood, Millbrook, Longcross and Oulton Park.
The programme hosts over £3-million worth of luxury cars at each event, and invites over 70 prospective customers. Strong conversion to sales ratios averaging 30% and increased Group brand recognition has ensured these events remain on the calendar year after year.
Managing all elements including track sourcing and site visits, providing pro-drivers, hosts and drive-coordinators, organising catering, branding and event styling, risk assessments and all customer facing documentation.
Hot housing qualified prospects to convert to sales through an extended test drive experience.
Marketing Director, H.R. Owen
Events – Customer event
Partnerships – Coordination with brand partners
Production – Audio visual
Toni & Annlouise, Andy
We transformed the showroom into a white Christmas wonderland with reindeers on the windows, snowflake swirling lights, Christmas outfits for hostesses and waiters, snow-covered decorations and a Photo Grotto creating magazine style photo shoots with festive props.
Verve Clicquot provided the bar as part of a partnership arrangement as well as some branded collateral and a table football game. There were also festive hot canapés, a DJ, close up magician and of course a host of Ferraris to add to the Christmas wish list.
Create a non-sales focused ‘relationship building’ event to deliver the best sales results, while providing a relaxed environment to engage customers.
Ferrari Marketing Manager, H.R. Owen
Events – Charity art auction
Toni & Annlouise
Works were displayed on bespoke temporary walls which transformed the showroom into a New York Style gallery space with a unique collection of modern and contemporary art from renowned artists including Tracey Emin and Sir Peter Blake.
We oversaw the end to end management of the event including white wall installation, catering, guest registration and event styling, as well as sourcing a Bentley door used to create a unique work by graffiti artist BAMBI, auctioned on the evening and raising over £25,000.
Create a gallery space within Jack Barclay Bentley to facilitate a charity fundraising art auction.
CEO, RAYS OF SUNSHINE
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