Events – Qualified prospects drive event
Partnerships – Creating prospect pools
CRM – Customer profile building
Brand – Group brand event kit to create customer engagement
Toni, Annlouise, Andy, Rebeka, Amanda, Sarah
The programme represents a sales-led, adrenalin fuelled range of drives at the best tracks and closed roads in the country including iconic sites such as Goodwood, Millbrook, Longcross and Oulton Park.
The programme hosts over £3-million worth of luxury cars at each event, and invites over 70 prospective customers. Strong conversion to sales ratios averaging 30% and increased Group brand recognition has ensured these events remain on the calendar year after year.
Managing all elements including track sourcing and site visits, providing pro-drivers, hosts and drive-coordinators, organising catering, branding and event styling, risk assessments and all customer facing documentation.
Hot housing qualified prospects to convert to sales through an extended test drive experience.
Marketing Director, H.R. Owen
Events – Planning & management
Brand – Collateral development
Toni, Annlouise, Amanda, Andy
Each event was styled using branded elements to create welcoming and comfortable break-out spaces in the midst of the event crowds. Customers and prospects were hosted by knowledgeable brand ambassadors who provided hospitality, in-car tours and captured lead data for showroom follow-up.
Engage with Aston Martin customers and prospects at summer events within the catchments of Cheltenham and Reading.
Aston Martin Marketing Manager, H. R. Owen
Events – Customer convoy drive event
Events – New car launch event
PR – Content creation
Toni, Annlouise, Paul, Andy, Amanda
70 customer and manufacturer supplied cars descended on London as we closed a Westminster road to accommodate this private gathering before driving in convoy to Hedsor House for a garden party.
The following night saw the launch of the Ferrari 812 superfast at the showroom, with over 150 customers present.
To organise a Londoncentric convoy drive for the Ferrari 70th anniversary as part of a global brand activation.
Ferrari Marketing Manager, H. R. Owen
Events – Customer event
Partnerships – Coordination with brand partners
Production – Audio visual
Toni & Annlouise, Andy
We transformed the showroom into a white Christmas wonderland with reindeers on the windows, snowflake swirling lights, Christmas outfits for hostesses and waiters, snow-covered decorations and a Photo Grotto creating magazine style photo shoots with festive props.
Verve Clicquot provided the bar as part of a partnership arrangement as well as some branded collateral and a table football game. There were also festive hot canapés, a DJ, close up magician and of course a host of Ferraris to add to the Christmas wish list.
Create a non-sales focused ‘relationship building’ event to deliver the best sales results, while providing a relaxed environment to engage customers.
Ferrari Marketing Manager, H.R. Owen