Meet the
collective.

WHO WE ARE

The brightest people. The smartest ideas. The perfect blend of skills and experience.

Our flexible team structure adapts to every client brief. Using brand insight and market knowledge, we hand-pick the best marketing and creative talent to efficiently deliver your goals.

Whether you need fresh pairs of eyes on your challenge, an injection of highly specialised skills, or just extra pairs of hands to bolster your existing team, we’re ready as and when you need us.

  • toni

    Managing Director

  • sarah

    CRM Director

  • annlouise

    Operations Director

  • rebeka

    Staffing Director

  • paul

    PR Director

  • patrick

    Production Director

  • james

    Creative Director

  • andy

    Brand, Design & Digital Director

  • amanda

    Senior Project Manager

  • shon

    Account & Bookkeeping Manager

  • toni

    Managing Director

    Big picture dreamer – rebellious – foodie

    When Tonic, was just Toni.
    A tenacious entrepreneur and champion of women, Toni founded Tonic after over a decade luxuriating client side, working with some of the world’s biggest premium and luxury brands on strategy, experiential, product launches, branding and resourcing. Tonic was founded from a frustration with traditional agency values and a belief that straight talking, no-nonsense marketing with the right people in the right doses was the future. Since then Toni and the Collective have grown into a truly unique, full-service agency, attracting some of the best brands, biggest brains (and nicest people) in the industry. Leading clients such as H.R. Owen, Legal & General Homes, Ferrari, Bentley, Aston Martin and Bugatti, Toni is a big picture thinker and visionary, not afraid to challenge the status quo.

  • sarah

    CRM Director

    Super smart consummate professional travel junkie

    The big brain behind our CRM operation, Sarah is a highly experienced, jargon free, data demigod with extensive experience in travel, automotive, luxury and telecoms sectors globally. A corporate highflyer, Sarah has managed large CRM programs for brands like the AA, Vertu and British Airways as well as set up platforms from scratch for multi franchise luxury car dealer, H.R. Owen. Sarah cuts through the noise to deliver impressive insight. In short, she’s kind of a big deal.

  • annlouise

    Operations Director

    Peacekeeper – needs a morning coffee – biker (motor, mountain and road)

    A senior marketer, expert problem solver and cool cucumber of the business, Annlouise (Al) is a marketing professional of the highest calibre. With more than two decades under her belt heading up Experiential teams Al has worked with some of the world’s biggest blue-chip brands, although she isn’t one to brag. Leading clients such as NESCAFÉ, Savill’s, Lamborghini and Maserati. It’s Al’s personal mission to generate excellent work and have fun doing it… and to set up a remote Tonic office in the Tuscan Hills powered by Aperol.

  • rebeka

    Staffing Director

    Fiercely loyal tenacious fashionista

    With an eclectic mix of experience and a foundation in Media, Rebeka is passionate about people and the power of face-to-face to create lasting bonds between consumers and brands. Rebeka established her first business in 1993 that grew from a northwest to nationwide staffing agency. With thousands of the best promotional staff, models and crew in her little black book. Whilst she’s a strong Northerner who runs a tight ship, Rebeka is all heart and cares deeply about her work and the people who work for her.

  • paul

    PR Director

    Ideas generator – stays up too late – car obsessive

    A creative thinker who always has an eye on commercial focus, Paul is a results-driven PR professional and experienced salesperson. Having enjoyed a 25+ year career in revenue-focused publishing, digital communities, brand consultancy and PR he brings with him vast knowledge of the automotive and luxury sector, a wealth of business experience and an extensive contact book.

    Past experience includes developing Europe’s largest digital motoring community, Managing Director of Europe’s leading high net worth classic car publication, directing one of London’s leading Automotive and Luxury PR agencies and launching many award-winning PR campaigns.

  • patrick

    Production Director

    Tenacious – blunt – passionate Vlogger

    Working his way up from mobile DJ to heading up one of the country’s most successful production houses, Patrick has a flair for the dramatic and an eye for mischief (all heavily risk assessed of course). With sound at his core, Patrick is a purveyor of all things production as well as being a passionate advocate of the entrepreneurial spirit and lover of all things loud and on two wheels. With an eclectic mix of styles and scales of work, including runway fashion shows, music festivals, awards and after-parties for some of the world’s most recognizable names, Patrick’s experience is as vast as his appetite for success.

  • james

    Creative Director

    OCD – OCD – passionate family man

    Starting out in Agency life when ‘lines’ were defining everything (above, below, integrated..really! “why didn’t we have a squiggle” he’d say?) James has always been one to challenge convention. He’s spent the past 25 or so years as a through and through Agency man, with the past 12 at the helm, and as a shareholder, of ‘Energy’, an Experiential Agency based in Covent Garden. As a Classic Car lover, it’s no surprise he has delivered international events, launches, roadshows, parties and conferences for almost every car brand there is. James, for those who have worked with him, know the ‘O’ in OCD stands for ‘Oh, so I see that’s not straight’! With an extraordinary eye for detail, a passion for everything he does whether in the office or at home with his family, and a drive to make the impossible possible; James is one man you’d want at your side.

  • andy

    Brand, Design & Digital Director

    Cares about the broad strokes and fine details in equal measure – altruistic – enjoys walkies.

    Branding and beautiful design are his bread and butter. Andy’s strong work ethic and personable approach to business has helped him maintain strong business relationships for over two decades.

    His client base is varied; from multinational investment companies, international law firms, communications companies, to bespoke lighting and pottery makers.

    Along the way Andy has become the embodiment of altruism by maintaining strong links with Drive Forward Foundation, a charity that helps young care-experienced people get work experience and job opportunities, as well as championing apprenticeship schemes.

    Ambitious, adventurous and kind in all that he does, Andy enjoys exploring the great outdoors, both on foot and bike with Bruce, his German Short-haired Pointer (that’s his dog).

  • amanda

    Senior Project Manager

    Unflappable – so nice it’s impossible not to like her – slave to Maya (2yr old daughter)

    Multi-tasker extraordinaire, Amanda is worth her weight in gold and has been with Tonic since the beginning. With a corporate events background, Amanda has worked with pretty much all of Tonic’s largest accounts. Working as events manager, venue finder, prop hunter, logistical coordinator, staff briefer and invoice chaser, to name a few of her many titles, Amanda genuinely does it all. Working regularly at director level as well as getting hands on with the granular detail Amanda wears all of her many hats with fervor, diligence and a great big smile.

  • shon

    Account & Bookkeeping Manager

    Determined – occasionally a tad impatient – real ale enthusiast

    Heading up all thing’s numerical, Shon keeps the directorship in check, reminds us not to neglect the figures, educates us in Welsh pronunciation and is an all-round lovely chap. As a certified accountant with special interests in business tax and business development Shon has saved the bacon for us and our clients on complicated international work on more than one occasion.

“They ‘get’ our business needs, they ‘get’ our brand and they always go above and beyond. Tonic are a true extension of our team.”

FERRARI MARKETING MANAGER, H. R. OWEN

Our story.

Having spent their client-side and agency careers in marketing, events, brand and strategy for blue chip companies, luxury brands and automotive dealer groups, founding directors Toni Sealey and Annlouise Jenkins initially set up Tonic to disrupt the luxury brand marketing agency model and provide a more flexible, high quality and bespoke service to clients.

Using their extensive networks, Toni and Annlouise have since cherry-picked a team of directors to help them grow the business expanding into other sectors and disciplines.

Tonic Collective today is a formidable team of experts across brand, events, digital, content marketing, media, PR and creative design and CRM. A highly skilled and experienced team that punches well above its weight in providing meaningful customer experiences and driving up sales.

Meet the collective.

We bring together the most talented marketing and creative professionals in the business, covering more disciplines, offering more senior level experience and reaching further than many larger agencies.

To invigorate your brand marketing strategy, just add Tonic.

Our values.

We’d love to hear from you.

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