London Mural Festival Campaign at The Leadenhall Building – Savills
DISCIPLINE
Brand – Creating a vinyl campaign
TEAM
Annlouise & Andy
Tonic created an impactful vinyl campaign to support the wrapping of the iconic ‘trumpet’ vents at The Leadenhall Building as part of the London Mural Festival.
As part of the London Mural Festival 2020 The Leadenhall Building commissioned two world-renowned artists, DRT and Carl Cashman, to paint the iconic ‘trumpet’ vents in a display of support for the arts.
To support the commissions and raise awareness of the festival association, Tonic was invited to create a typographical campaign taking inspiration from the artwork whilst communicating welcoming messages. Vinyl transfers were displayed on the glass windbreaks and pavements.
AIM
Create a typographical campaign to support and reflect the designs created to wrap the iconic ‘trumpet’ vents for the London Mural Festival.
