New model launches: LFT-C, Knobbly Concept and Knobbly Recreation
DISCIPLINE
PR
Partnerships – Link up with Windrush Car Storage
TEAM
Paul
3 new model launches by the Lister Motor Company.
The LFT-C: 666BHP, Supercharged V8 Supercar. The Knobbly Concept: A new supercar design for the future. The Knobbly Continuation. A relaunch of a popular racing car of the 50s.
Via a mix of effective client communications, authoritative press releases and agreed exclusive content Tonic achieved coverage from around the world both in digital and print form, stretching to thousands of pieces of coverage.
All major titles engaged, from the likes of Top Gear and EVO to hard to reach lifestyle press such as Elite Traveller, Luxury London and Boat International.
AIM
Engage with media from around the world to gain coverage and exposure for each new model.
“There are many reasons we’ve loved working with Toni and her team. Most importantly we get consistently glowing feedback from customers who attend Tonic organised projects”
MARKETING MANAGER – FERRARI LONDON
