Christmas at The Leadenhall Building – Savills
DISCIPLINE
Events – Devising a programme of seasonal events
Brand – Creating a snowflake design icon
Partnership – With Black Sheep Coffee
Production – Neon and festoon lighting
Styling – Theme creation and implementation
TEAM
Toni, Annlouise, Andy & Patrick
Tonic created a seasonal themed experience in the run up to Christmas to engage tenants and members of the public in activities and events underneath the Cheesegrater.
We created an 80’s neon themed après-ski experience with chalet bars serving vin chaud, mulled cider, donuts and beers in partnership with Black Sheep Coffee, retro ski simulators for head-to-head slalom racing, gift wrapping and an alpine cinema showing classic Christmas movie favourites.
Setting the scene with lit neon signs and festoon lighting, an old Corcheval cable car, snowy fir trees and warm sheepskin throws and fleeces. We created a snowflake icon using the angles of the building to decorate wind breaks and escalator panels to give the impression that it was snowing.
Activity was scheduled over a four week period with a launch event attracting a large number of tenants, and good attendance at weekly movie screenings and acoustic band nights for ski racing. A food market provided pop-up, alpine style food at lunch times and during event evenings.
AIM
Create an engaging seasonal programme of entertainment and events in the open event space beneath The Leadenhall Building.
