Today PR goes beyond press activity, offering strategic business support and brand building far removed from simply issuing a press release and hoping for the best.
While larger agencies continue to charge large sums for little return, Tonic takes a more holistic and intelligent approach to how best to achieve the needs of the client.
…to changing the brand perceptions of Hagerty as we re-positioned the business as classic car market experts to a non-core audience. Both activities saw huge press coverage, increased sales and reached new audience sectors.
We have acted as an industry consultant for Europe’s largest high-net-worth supercar club whereby we advised on new revenue streams, raised public perceptions and brokered partnerships with leading global brands. As a result, the client significantly increased revenues, new memberships and were able to increase internal headcount to cope with business growth.
Within the leisure industry we created the UKs first floating campsite, to promote National Camping and Caravanning Week, which was sailed down the River Thames before being moored alongside Tower Bridge. The spectacle ended with a celebrity party and saw Julia Bradbury spend the night afloat. During the activity we achieved national press coverage, significant social media outreach, numerous TV and Radio features and the party featured as a main story in leading celebrity magazines