Partnerships – Sponsorship negotiation & management
Events – Customer hosting and test drive event
Brand – Designs for branded collateral
PR – Press hosting
CRM – Sales leads management
Toni, Paul, Sarah
Creating tennis themed concepts featuring ‘Italian versus English marques’ on a supersized car-court and displaying tennis racket shaped silent salesmen with automotive/tennis trivia.
Promoting and choreographing VIP test drives and celebrity player chauffeuring with a fleet of over 30 branded cars as well as managing all sales leads.
Securing press coverage with hosted press activity.
Leverage The Boodles sponsorship agreement to optimise investment and maximise brand visibility.